Apple has been quiet about ChatGPT. Now Tim Cook says its hefty $22.6 billion research spend is down to generative AI.::The company’s research and development spending hit $22.61 billion for the year so far, a figure $3.12 billion higher than this time last year.
To be fair, that marketing was backed up by the fact that at the time, it really was one of the nicest ones on the market.
It basically allowed them to re-brand RSS feeds with audio files as “podcasts,” too, and now everyone uses “podcasts” with no real notion what they actually are under the hood. That was something of a branding coup.