The news media so badly wants to know usage data that they just accept Sensor Tower and other such firms’ pronouncements at face value, without ever describing — let alone questioning — how they ostensibly know what they claim to know about very private data.
The news industry falling for completely made-up metrics about social media engagement is the most Charlie-Brown-kicking-a-football ass thing I can think of.
The news industry falling for completely made-up metrics about social media engagement is the most Charlie-Brown-kicking-a-football ass thing I can think of.