YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

  • kamenoko@sh.itjust.works
    link
    fedilink
    English
    arrow-up
    15
    arrow-down
    1
    ·
    6 months ago

    The last real executive at Google was forced out a few years ago. Google is firmly in the hands of advertising now.

      • kamenoko@sh.itjust.works
        link
        fedilink
        English
        arrow-up
        4
        arrow-down
        1
        ·
        6 months ago

        Ads and search used to have a really strong firewall that separated their concerns. This no longer exists.

        • Marcbmann@lemmy.world
          link
          fedilink
          English
          arrow-up
          1
          ·
          6 months ago

          Sponsored search placements haven’t really changed. Most ads are run through AdWords which are found across the web and on mobile apps. Even this post is about ads run within videos. Thus unrelated to search.