• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
  • Bogasse@lemmy.ml
    link
    fedilink
    English
    arrow-up
    4
    arrow-down
    1
    ·
    5 months ago

    You could still go for a premium subscription, but I don’t trust Google with my money either.

    I hope this would make some quality content creators to move to another platform, but I don’t really believe in this.

    • greenskye@lemm.ee
      link
      fedilink
      English
      arrow-up
      1
      ·
      5 months ago

      My concern is the inevitable day premium YouTube has ads too. Seems like ‘ad free’ is almost always a temporary pit stop for media platforms on the road to recreating cable.