I remember in 2007, buying my first MacBook. It came with an enormous 2gb of RAM. I asked about upgrading it. The guy leaned in conspiratorially and told me that Apple’s RAM upgrades were a rip-off, and that I’d be better of buying it elsewhere. So I did, for half of what Apple were asking.
This is a grift that Apple have had for far too long, and there’s a part of me that’s convinced that their move to soldered RAM was to stop people upgrading after the fact more than it was about SOC efficiencies.
Might be yeah. Some of it is getting people in the door who then buy another model. Some of it is getting new people into the ecosystem. Their MacOS business is tiny compared to iOS these days. I scratch my head a lot wondering what they’ll do with it long term.
iOS (and android) is also propped up by phone payment plans. My carrier offers me a new phone every two years for like $10/month which works out much cheaper than buying the phones outright.
If they were offering a Mac for the same deal every two years, people would upgrade those more often too.
Heh yeah wouldn’t that be a hoot if your ISP offered you a laptop at $5-800 discount for signing up?
I guess this is where we fall down for having near zero competition in the home ISP space. There are multiple wireless companies competing for our business but few Americans have much choice in their broadband. FCC corruption aside, it’s just easier for multiple companies to stand up cell towers than for multiple companies to rip up your street to lay fiber.
I’m no expert in business, but I guess that maintaining the Mac side of the company goes a long way towards the popularity of the iOS side. What they make from Macs might be tiny in comparison, but it all helps towards the amount they make from iPhones and iPads. It’s all symbiotic, y’know?
The whole sales of Macs is a small portion of Apple’s earnings, but I think it’s still a lot in gross numbers.
I think it’s the sort of thing to keep a hold in case the market shifts and Apple needs to change strategies, like they’ve been doing in raising the percentage coming from services compared to iPhone sales. They’re monetizing the “ecosystem” more than ever.