A fresh report into Unity’s hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity’s own LevelPlay ad platform.

The report quotes industry consultants that say this move is an “attempt to destroy” Unity’s main competitior in this field: AppLovin.

  • Echo Dot@feddit.uk
    link
    fedilink
    English
    arrow-up
    46
    ·
    1 year ago

    This is such a dumb move.

    Forget about ethics for a minute, if there is an alternate option that doesn’t cost as much money then developers would obviously make use of that option so in any environment where alternate options exist companies have a limit of how obnoxious they can be and get away with it.

    Somehow unity forgot that Unreal and Godot exist.

    • stigmata@lemmy.world
      link
      fedilink
      English
      arrow-up
      14
      arrow-down
      1
      ·
      1 year ago

      Honestly, if I had any stake in them I’d be wondering why Unity is so desperate for money.

      • BURN@lemmy.world
        link
        fedilink
        English
        arrow-up
        9
        arrow-down
        1
        ·
        1 year ago

        Every tech company is desperate for money right now. Funding isn’t coming in at the same rate it did for the last 10 years and now everyone is desperately trying to make a profit.

          • BURN@lemmy.world
            link
            fedilink
            English
            arrow-up
            9
            ·
            1 year ago

            It wasn’t really just crypto. The American government subsidized a lot of loans and did a lot to stimulate the economy post 2008. Those policies are now catching up to us. Crypto didn’t help anything, but it also wasn’t the root cause.