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Other than Apple music and iCloud, they’re generally less intrusive about popups than Microsoft. Their tactic is to completely prevent competitors from integrating with the system at all rather than nag you to use a setting. For example, there’s no way to use Google maps or Spotify in all the same ways you can use Apple music or Maps.
Flat cables can be conformant and they still have twisted pairs. Cables just have to meet the physical properties set by the standard.