• 2 Posts
  • 59 Comments
Joined 1 year ago
cake
Cake day: July 4th, 2023

help-circle


  • I think the so-called KPIs (Key Performance Indicators) are a major problem of our time, because they are often defined incorrectly or misunderstood. All too often, decision-makers seem to think that the pure number of followers, for example, or engagement metrics such as likes would indicate that an account or post is successful. However, this is often not the case when other important metrics are taken into account. In e-commerce, for example, a large number of followers or high engagement figures in themselves mean nothing at all: it is not uncommon for e-commerce companies to invest a lot of money in social media management and for the KPIs of their accounts to rise accordingly - but still not sell anything via this channel (that means that the investment is not worth it, of course, because the costs are disproportionate to the sales generated; the ROI is often not good at all). I think a similar situation can be assumed for many science accounts on Mastodon, for example. Although the number of followers maybe not very high here because there are less active useres, the quality of comments can still be a lot higher. But unfortunately this cannot be quantified, or at least not easily. I therefore think that everyone should first think about what they want to achieve with their social media accounts. It then makes sense to define suitable KPIs instead of being impressed by what can be considered an indicator of success elsewhere and in a completely different context.








  • Yes, Dali would have been great as the emperor.

    But Jodorowsky’s unfinished Dune project still had a significant influence on several major science fiction films and media, despite never being completed:

    1. Alien (1979)
    • Dan O’Bannon, who worked on Jodorowsky’s Dune, later wrote the Alien script
    • H.R. Giger’s designs for Dune inspired his work on the Xenomorph
    • The Alien Xenomorph’s design has roots in Giger’s Harkonnen Castle concept for Dune
    1. Star Wars (1977)
    • George Lucas was reportedly influenced by the Dune storyboards and designs
    • Jabba the Hutt’s appearance may have been inspired by Baron Harkonnen’s design
    1. Blade Runner (1982)
    • Ridley Scott hired Dan O’Bannon and Moebius, who had worked on Jodorowsky’s Dune, to help create the futuristic world
    1. Contact (1997)
    • The opening space sequence was allegedly inspired by Jodorowsky’s planned opening for Dune
    1. The Incal (1980s graphic novel series)
    • Jodorowsky and artist Moebius recycled many concepts from their Dune work into this influential comic series

    Check out the documentary “Jodorowsky’s Dune” (2013). It explores how the pre-production work and assembled team for this unrealized film went on to influence much of modern science fiction cinema. It’s worth a watch.










  • I’m sorry you’ve had a bad experience. Nevertheless, I think that a certain basic skepticism is important in social media, because it is simply a fact that many interest groups on the internet are fighting for sovereignty of interpretation and use enormous resources to assert themselves - even with very questionable methods. This of course makes it difficult to build trust and have an open discourse. The advantage of Lemmy, however, is that at least the platform itself does not interfere too much, like Meta, X or TikTok do. Therefore, it seems to me that there is a much higher probability that you will be heard with your opinion, message or whatever, if you can provide good arguments for your point of view. Sure, there are some viewpoints that users reject despite good arguments, but from my Lemmy experience so far, that seems to me to be the exception rather than the rule.


  • It is certainly true that other interest groups also engage in propaganda (or PR, as it is called these days) in both traditional and social media. But that’s not what this thread is about.

    Anyway, you can perhaps even see something positive in the fact that the usual PR and opinion manipulation methods are now apparently also being applied to Lemmy, because this shows that whoever is responsible for these campaigns obviously ascribes a certain importance to this platform and thus also to the Fediverse - and that is somewhat of a good thing, I guess.


  • Exactly. I mean accounts that are typically not very old and exclusively spread right-wing content and the corresponding ideas - apart from perhaps a few low effort comments or posts that are most likely intended to conceal this fact. What makes these accounts even more suspicious to me is that they generally do not put forward any factual arguments, are not impressed by them in any way and are not even interested in a discussion. If you confront them and they respond at all, they always lapse into whataboutism or fall back on the familiar “I’m just asking questions” - both are strategies that think tanks in particular use to deflect attention from the fact that their claims and accusations have no factual basis. I can only conclude from such behavior that it is not about exchanging ideas with others, but about promoting a clearly defined world view, creating discord and aggression, tying up resources or forming a nucleus for belief in irrational assertions. I don’t think private individuals without a political agenda would do that - at least not to this extent.