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My guess is that spez and co are hoping they’ve hit a critical mass of FB level users (your mum, your boss, that wacky aunt, the bus driver, etc) that after they fucked everything and the exodus happens, there will be enough people around who dont care cos “lol cats funny”.
A made the mistake of watching YouTube on my TV a few weeks back, without an ad blocker. I was getting 1-3 15 second ads every 2-3 minutes!