Now all I picture is the capybara and quokka having an exchange after a train hits a school bus full of children.
"I don’t know if I can do this job anymore Capy. I have constant nightmares and Mrs. Quokka doesn’t understand why I’m not able to get it up in bed anymore. You know how difficult it is to get a hard-on with those images in your mind man?
That little girl was just screaming with the skin ripped off her fucking face. The rest of them were so mangled we couldn’t even figure out what limb belonged to who. Sometimes I just feel like the fucking grim reaper, you know? Sending souls off into the afterlife."
Quokka takes a long drag…
As someone who works in marketing. We are not ignorant to how people operate and how to get in front of them. Go to the sentence that “Management makes most of the decisions”. We’ll be aiming for the people who actually buy things. Unfortunately in B2B sales that is usually the CEO/CFO/VP who has very little time to read and learn and would rather someone call and explain everything to make a problem go away. Typically they are of an older generation and hate digital media and wouldn’t be caught dead on Reddit.
That said, I always say honestly sells itself. Embellishing the truth or straight up lies will only get you so far and it’s typically short term gains.
Agency’s love scummy marketing tactics. This because it’s good numbers to them and they could give a fuck what it does to the client. They just want them to see that the graph goes up sharply for the first month and than silently bleed them dry as it flattens out and they can push more tricks or services to make graph go up again.
Inhouse teams (like me) can’t shit where they eat, so have a more genuine strategy for the long term. We are vested in the well-being of our company.