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Joined 1 year ago
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Cake day: July 16th, 2023

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  • It’s more evidence that the platform is being run by investors that don’t really know what they’re doing. Reddit was a great platform, but instead of spending energy to “fix search” or “build better admin tools” they put their focus into buzzwords and ads. The NFT profile snoos, the crypto approach - is just pandering to the idea of an IPO so that they can all dump their stock and make a buck. Likely used engagement numbers from before the layout changes to pitch advertising without updating them as to how engagement has changed.

    If they had any intention of running the platform long term, they would balance the experience that Redditors are used to with a sober approach to advertising. They would create meaningful community features and charge for them as a community add on (such as a community event calendar that ISN’T Facebook, community marketplaces, association management, etc.) With the audience and reach that they have, the long term profitability of the platform was almost assured. They would have adopted federation in order to aggregate even more content. They would have rolled their own AI instance into their search and community recommendations instead of freaking out about it. Instead, we got NFT avatars that literally nobody asked for, because crypto bros.

    Fwiw, the site has shit the bed. There isn’t nearly as many active users as people seem to think. There’s… A LOT of very obvious bots. New communities that being floated now are clearly gaming the algorithm. It’s very obviously different than what it was.




  • I’m making this claim based on the Wright Bros exhibit at the Smithsonian Air and space museum…

    One of the genius things that they did was invent scaled testing (I’m not 100% sure I can make this claim, but I’d be happy to learn it I was wrong). Rather than building the device and testing it, which killed a lot of people through history, they built miniature components and tested them individually to prove concepts, and THEN built their production version in iterations.

    Like, to test airfoil designs, they built a table top sized wind tunnel, put a miniature airfoil in, and evaluated its performance, and made determinations for the final product. This SIGNIFICANTLY lowered design costs and prototyping at the time.

    This also happened to result in an airplane.



  • I’m not saying it wasn’t profitable. It’s a hell of an achievement that it was.

    Just that they took on a lot of investment capital and it wasn’t the kind of return that investors were expecting.

    Ultimately, the efficacy of social media advertising on the whole is in the decline. The number and types of companies that used to advertise and run their business on Facebook is so different today than it was five years ago, and business are seeing far less return for their budget.

    Twitter was riding a knife’s edge (particularly during COVID) and would have to really scramble to stay in the red in the future.


  • Man…

    I was pretty bummed when I heard that Twitter was going to die. There are some cool moments in history that happened on Twitter. It was a hell of a ride, but the writing was on the wall well before Elon bought it. It was time to go.

    But not like this.

    It deserved a good death. Not to have it’s corpse raped on full display over and over.

    A lot of very talented people committed so much time and energy to this. When it launched, it was a novel idea and they really forged some roads in our understanding of how we communicate and receive information.

    It was clear at the end that it would never produce the kind of ROI on advertising to make investors happy, and that Nazis had clearly taken over the platform and used it to bastardize journalism further. It was time to go to pasture.

    But not like this.

    Hopefully its mutilated, humiliated and desiccated corpse will feed the growth of the federated web.

    I hope you find peace, sweet prince.