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I haven’t really noticed that tbh, though I definitely believe it. A sizeable portion of people who populate ‘alternative’ platforms, are the people who get kicked off of, or censored on, mainstream platforms.
Unfortunately, that often means that those platforms struggle to attract regular users and content, since regular users are scared away by the existing users bad behavior…
The only way I can see those platforms really getting over that hump, is when the major platforms make stupid, overreaching, and greedy decisions. Pushing their regular users away, and onto those alternative platforms.
I don’t know what it will take to get ‘regular’ users migrating off of youtube. But I can tell you right now that I will NOT accept watching ads, nor will I ever pay a cent to google.
The day that I am unable to block ads on youtube will be the last day that I use it.
I think lots of boomers and gen-x do care. (At least the ones I know). They just aren’t tech literate enough to do anything about it.
I think we need more privacy oriented devices and software with simple ux, and advertising that isn’t targetted at the tech community.
Run some TV ads for a privacy enabled smartphone, and play up how it works just the same as your current phone but doesn’t spy on you. Shit like that.