Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
Statistic is a really funny science. So some man who just pirate a 1 h 40 long movie will be inspired to also pirate a sitcom episode from the antipiracy campagne?