I’s heard news that BlueSky has been growing a lot as Xitter becomes worse and worse, but why do people seem to prefer BlueSky? This confuses me because BlueSky does not have any federalization technologies built into it, meaning it’s just another centralized platform, and thus vulnerable to the same things that make modern social media so horrible.

And so, in the hopes of having a better understanding, I’ve come here to ask what problems Mastodon has that keep people from migrating to it and what is BlueSky doing so right that it attracts so many people.

This question is directed to those who have used all three platforms, although others are free to put out their own thoughts.

(To be clear, I’ve never used Xitter, BlueSky or Mastodon. I’m asking specifically so that I don’t have to make an account on each to find out by myself.)


Edit:

Edit2: (changed the wording a bit on the last part of point 1 to make my point clearer.)

From reading the comments, here are what seems to be the main reasons:
  1. Federation is hard

The concept of federation seems to be harder to grasp than tech people expected. As one user pointed out, tech literacy is much less prevalent than tech folk might expect.

On Mastodon, you must pick an instance, for some weird “federation” tech reason, whatever that means; and thanks to that “federation” there are some post you cannot see (due to defederalization). To someone who barely understands what a server is, the complex network of federalization is to much to bare.

BlueSky, on the other hand, is simple: just go to this website, creating an account and Ta Da! Done! No need to understand anything else.

The federalized nature of Mastodon seems to be its biggest flaw.

The unfamiliar and more complex nature of Mastodon’s federalization technology seems to be its biggest obstacle towards achieving mass adoption.

  1. No Algorithm

Mastodon has no algorithm to surface relevant posts, it is just a chronological timeline. Although some prefer this, others don’t and would rather have an algorithm serving them good quality post instead of spending 10h+ curating a subscription feed.

  1. UI and UX

People say that Mastodon (and Lemmy) have HORRIBLE UX, which will surely drive many away from Mastodon. Also, some pointed out that BlueSky’s overall design more closely follows that of Twitter, so BlueSky quite literally looks more like pre-Musk Xitter.

  • would_be_appreciated@lemmy.ml
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    2 hours ago

    Two things I don’t see anybody saying:

    1. BlueSky is has venture capital funding, giving it greater marketing capabilities. Capitalism isn’t won by having a better product, it’s won by convincing people they should buy your product.
    2. Dumb luck. Sometimes things just go viral, and you can try to figure it out in hindsight, but even that’s just a guess. If people could accurately predict what was going to be popular, venture capitalists wouldn’t have like a 90% miss rate.
  • phoneymouse@lemmy.world
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    4 hours ago

    I think the problem is Mastodon makes it hard to find people to follow. I can’t even find mainstream media official accounts, let alone an actual celebrity. The discovery features need to be improved.

    Meanwhile on BlueSky I instantly see every major news outlet in my main feed.

  • pedz@lemmy.ca
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    3 hours ago

    I can’t tell for BlueSky because I have not joined yet, but I did create a Mastodon account months ago and I’m not sure what to do with it or how to interact with others. I find it confusing.

    On Twitter I was mostly following a bunch of like minded people, liking their stuff, and I could see what they liked too. But on Mastodon there’s uuh, boosts and favorites?! I’m not sure of how it works or what I’m doing. I can’t just “like” posts? I have to boost them?! I found the people I liked that were on Twitter, but on Mastodon I feel like there’s nothing I can do aside from seeing posts and it’s just not attractive.

  • 31337@sh.itjust.works
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    3 hours ago

    I don’t think federation has to be an obstacle for non-tech people. They don’t really have to know about it, and it can be something they learn about later. I really don’t know if federation stops people from trying it out. Don’t people think, “I don’t know what instance to join, so I’m not going to choose any?”

    Personally, having no algorithm for your home feed is what I don’t like about it. Everything is chronological. Some people I follow post many times a day, some post once per month, some post stuff I’m extremely interested in sporadically, followed by a sea of random posts. Hashtag search and follow is also less useful because there’s no option for an algo.

    The UI seems fine to me. I guess I’m not picky about UIs. The one nitpick I have is on mobile, tapping an image will just full-screen the image instead of opening the thread.

  • RagingRobot@lemmy.world
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    4 hours ago

    For me it’s that more people I wanted to follow are now on blue sky but I have both. I have been liking the community on blue sky a little more.

    I never used twitter though so what do I even know lol

      • umbrella@lemmy.ml
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        7 hours ago

        i wish i had that answer

        its usually how corpos and ux people seem solve these issues

      • bradboimler@lemmy.world
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        5 hours ago

        Initial log in in the apps should default to mastodon.social with other servers buried under a menu

        • BakedCrossaint@aussie.zone
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          2 hours ago

          Defeats the whole purpose tbh. Federation means decentralisation, single point of failure architecture in that is asking for trouble.

          • bradboimler@lemmy.world
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            1 hour ago

            Techies who are comfortable with federation can use the menu, no? The vast, vast majority of people don’t and I do believe things should be as frictionless for them as possible. Even a big fediverse server is better than yet another walled garden they can’t easily migrate off of.

            • BakedCrossaint@aussie.zone
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              1 hour ago

              Thing is (me personally speaking) i have an ideological preference towards decentralisation and I’d prefer if people more got used to having decentralised infrastructure rather than sticking to the old model (in form, not function).

  • Kilamaos@lemmy.world
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    14 hours ago

    Yhea your first mistake is thinking that 99% give a flying fuck about federation

    It just makes it’s more complex to adopt

    Bluesky ?

    Go on there, sign-up, done

    Everything works.

    Nothing else to do. Nothing to understand.

    • Nora@lemmy.ml
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      10 hours ago

      The lemmy devs should add a feature to their website where you can just create and account and it creates and account on an instance that is closest geographically to the IP address you are connecting from and is federated with the most servers.

      Single place for normies to make an account and they don’t have to think about the federation bits, but if they get interested they can always make an account manually on another instance.

    • MammyWhammy@lemmy.ml
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      14 hours ago

      This is the only correct answer.

      It’s easy to get on and it works just like Twitter. People don’t even need to understand what Federation is to get up and running on the platform.

  • Blewog@sopuli.xyz
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    14 hours ago

    I’d say its because less people probably know of mastodon then bluesky, since on Twitter everyone seems to be making a bluesky account but no one a mastodon account which would result in less people knowing about it.

  • ArcaneSlime@lemmy.dbzer0.com
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    15 hours ago

    On Mastodon, you must pick an instance, for some weird “federation” tech reason, whatever that means;

    On email, you must pick a server, for some weird “server” reason, whatever that means;

    It’s literally no different than deciding “should I go with Gmail or hotmail msn yahoo” fuck ok I guess there really is only one email provider now. Huh.

    • dan@upvote.au
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      14 hours ago

      Yahoo and AOL email are both still around and relatively widely used, and there’s plenty more that aren’t ran by large companies, like FastMail.

  • jjjalljs@ttrpg.network
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    16 hours ago

    Most people don’t know much, and don’t care that they don’t know much. Half of US adults can’t read at a 6th grade level. They don’t care about and probably do not understand complex topics.

    That’s it. They just want cat gifs, and that’s the end of the thought.

    I knew someone who was smart and successful and politically aware. She didn’t care about any of this. She was tired from work and just wanted the familiar ease or twitter. Trying to figure out which server to sign up for and finding content was too much work.

    A lot of people have executive dysfunction. Making a choice is hard.

    • ArcaneSlime@lemmy.dbzer0.com
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      14 hours ago

      I honestly don’t get the whole “picking an instance is hard” thing, especially with masto. “Just use the default instance, mastodon.social, unless you have a reason not to,” bang problem solved. Then it’d become a larger point of failure but if it went down “well now that you sorta understand it make an acct on the server most of your follows were on,” bang 'nother problem solved.

      Hell I have been diagnosed with executive function disorders and I can figure it out, it’s not as hard as people pretend, we’ve all done it with email since like '95. “It’s hard” is just twitter/bluesky propaganda!

      • P4ulin_Kbana@lemmy.eco.br
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        12 hours ago

        I’ve heard that there’s some problems with picking up only the most popular servers, and that mastodon.social has some moderation issues

        • ArcaneSlime@lemmy.dbzer0.com
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          11 hours ago

          Like I said “sure that makes it a bigger point of failure, but if it ever goes down just make one on whatever server most of your follows are on.”

          As for the moderation issues, maybe, idk, but then again if you’re unhappy with the moderation by the time you get to that point “federation” is no longer a big scary word and you’ve likely found an instance you’d like to move to by virtue of just seeing it on your feed in .social, and on top of that masto lets you migrate accounts even, so it makes that a lot less painful to do.

      • jjjalljs@ttrpg.network
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        13 hours ago

        I get the impression that some people have such decision fatigue, asking them to do something seemingly trivial is akin to asking someone without limbs to pick up a spoon.

        People’s brains don’t work good.

        • ArcaneSlime@lemmy.dbzer0.com
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          10 hours ago

          Then they shouldn’t be able to decide to move to blusky either if they’re that paralyzed by choice.

          And tbh I get it, I’ve been debating myself on just trimming my beard for like 6mo, and that much like “what masto instance should I join” is a preeetty consequence free decision, but imo the masto choice is even less consequential, you could make an acct on literally every instance that’ll take you if you wanted for free and lurk them and/or abandon them at will and remake another at will too whereas the beard has to grow for a while.

          Also I gotta link this song since it’s so relevant lol.

  • dan@upvote.au
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    14 hours ago

    This confuses me because BlueSky does not have any federalization technologies built into it,

    Bluesky is designed to be federated though. It’s just not fully available yet. Also, Bluesky is open-source, licensed under the MIT license.

  • I Cast Fist@programming.dev
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    17 hours ago

    Bluesky has brand recognition (founded by the same dude as Twitter), more people and “feels like twitter”, in the sense of what you see, more than mastodon. Also, news outlets seem to be migrating there.

    Mastodon (and pleroma, misskey, etc) is seen as a place for weirdos and techies, with “nothing interesting going on”. Several people mentioned this already one way or another, but that most servers/instances are “specific” about whatever means that people will feel that they might miss out on something by choosing the wrong server.