cross-posted from: https://lemmy.zip/post/27733087

Social networking startup and X competitor Bluesky is working on subscriptions. The company first announced plans to develop a new revenue stream based on the subscription model when detailing its $15 million Series A back in October. Now, mockups teasing the upcoming Bluesky subscription, along with a list of possible features, have been published to Bluesky’s GitHub.

  • drdiddlybadger@pawb.social
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    6 months ago

    People keep acting like hosting this shit and developing it is free. Its not. Donate to your instance and the development of the back end and all the opensource software you use. Bluesky has 20 million people using it it’s no surorise they are looking for a profit model that won’t scare the base off. I would rather it be subs instead of endless ads and algorithm tweaks.

  • Snot Flickerman@lemmy.blahaj.zone
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    6 months ago

    Lmao and all these idiots will gladly pay it because it’s a slick corporate product, and they’ll turn CryptoQueen Jay Graber into another fucking billionaire leech on our fucking system.

    Great job everyone, meanwhile Mastodon still exists and you won’t be contributing to building another billionaire crytpo freak to control our country’s politics by using it. Also, all Mastodon features will continue to be free to everyone.

    Jay Graber literally got her start in tech working on Zcash, a privacy-focused crypto-currency. She was happy to make a deal with Blockchain Capital, a Venture Capital firm made up entirely of cryptobros and ‘effective altruism’ freaks.

    But I mean, this is America, where we say “Fuck community projects!” the corporations I hate and bitch about all the time pamper me like a baby and I must have that pampering!

    “Corporations rob us of our dignity and independence.”

    • phoneymouse@lemmy.world
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      6 months ago

      The problem with ads is advertisers want to be able to target specific groups of people, which means the platform needs to violate your privacy to get that information.

      • Flying Squid@lemmy.world
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        6 months ago

        It’s not violating your privacy when you agree to let them access all your data in the EULA. That’s why they exist.

        Edit: I’m not saying it’s a good thing, that’s just how it works.

    • foremanguy@lemmy.ml
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      6 months ago

      The problem is that today ads are against privacy so the ad-tier are really invasive in term of tracking and because their services tracks you when using ad-tier they will when using noad-tier. For example if you pay YouTube premium you’ll not have ads in YouTube but your consumption habits will serve google ads services to serve you ads on all almost all sites of the world

        • foremanguy@lemmy.ml
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          6 months ago

          You’re right, I fought that people are exasperated of seeing ads but when they are not present BUT their system is tracking you the same way, so people are okay with it as long as nothing pop on their screen. Loading trackers in the background or not.

    • Corgana@startrek.website
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      6 months ago

      I’ve never seen an ad-based tier on a Mastodon instance and the network does just fine 🤷‍♂️

      Without executives leeching money from going to the actual cost of servers things seem to work better! Go figure!

      • nasi_goreng@lemmy.zip
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        6 months ago

        Among every server that “do just fine,” there are more instances that are just gone for not having proper funding, especially for non-Western instance where paying for social media in not a common thing. I’m from Indonesian, and almost every Indonesian instance are cease to exist except for Misskey.id.

        While Mastodon does not support ads, other fediverse software like Misskey support it. Misskey.io, the second biggest fedi instance after Mastodon.social, runs ads and subscription simutaniously.

        Their ads is merely community ads. Letting their community promote their indie games, manga serialization, artbook release, online event gathering, etc. I think that might be replicatable for Western instance like Mastodon.art or Pixelfed.art.

        • horse_battery_staple@lemmy.world
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          6 months ago

          However I don’t see blue sky following this model, I do support user funded content and It’s infuriating that we as an open source community have to recreate it time and time again. Large corporations buy up the social media and monetize it and mine it for metadata and AdSense. Meta, alphabet, Microsoft and to a greater sense now OpenAI.

      • pup_atlas@pawb.social
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        6 months ago

        Server hardware isn’t free. At the end of the day, SOMEONE has to pay the bills. Either you are the customer, or the product. If you insist on being the product, you don’t get to be surprised when platforms focus on the actual customers that actually pay the bills, by enshittifying the platform.

        • daniskarma@lemmy.dbzer0.com
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          6 months ago

          When you are not a predatory bussiness your “clients” are not your enemy. So donations come in.

          People are willing to pay for something that they use. What people don’t like is paying for making someone rich without working.

        • Corgana@startrek.website
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          6 months ago

          “Many small instances that can survive with a couple of donations” seems much more sustainable than a handful of large ad-selling business “powered by Mastodon”.

    • Buffalox@lemmy.world
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      6 months ago

      Ads and monetization have ruined the internet compared to what it was. Early Internet was completely without ads, and things were run by people who were actually interested in the content presented, not in profits.
      I have donated a couple of times to Lemmy.world, because servers and work is needed for it to work. But I refuse to accept any ads anywhere. Ads do NOT improve content IMO, it merely concentrates content with commercial sites.

        • Buffalox@lemmy.world
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          6 months ago

          There is no larger site the internet wouldn’t be better without.
          Google, Meta, Twitter, Youtube are all part of the monetization disease.
          The internet scaled on the back of subscribers, not big monetization, which frankly suck performance with tracking and ads rather than adding to it.
          We are on Lemmy, and lemmy would obviously work even better without competition from big monetized platforms.
          Communities doing passion projects serve the project. Without youtube we could have alternatives that worked better, because Youtube wouldn’t be there to attract all the attention.

          Back in the day we had indexing sites, fora, and also search before google. All things that helped finding interesting sites. The interesting sites of passion projects have become rare. And almost the entire internet is now driven for profit instead of interest and passion. I tell you, I can really see the difference, there is 100 times more irrelevant noise for the same amount of content.

            • Buffalox@lemmy.world
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              6 months ago

              If you want social media, no matter if it’s Lemmy or Reddit, it costs a hell of a lot of money to host that.

              Seems to be doing fine, if scaled up cost and contributions would even out. IMO you actually proved my point.
              The scale of the internet is mainly based on ISP’s and those are paid by users. Sites can be distributed, the technology to do that has existed since the mid 90’s.
              These distribution models work fine, and do not have to deal with the added tasks of ads and trackers commercial sites use.
              You could pretty easily build a youtube like site around it.

                • Buffalox@lemmy.world
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                  6 months ago

                  So of course, they’re going to be more likely to donate. Once you scale outside of those groups into groups of people who don’t care as much, and are less invested in the technology, you get less donations.

                  This is true with how things are now, but an ad free internet would look very different, and users would behave differently and have different expectations.
                  Note that I’m not arguing for a total non commercial Internet, things like subscriptions and Steam are fine, it’s things like Google Meta Twitter and the likes, where the users are actually the product, and the customers are the advertisers.

                  PeerTube exists if you’re interested, by the way.

                  Yes I know, but youtube makes it irrelevant, because everybody post there.

      • Patch@feddit.uk
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        6 months ago

        Ads and monetization have ruined the internet compared to what it was. Early Internet was completely without ads, and things were run by people who were actually interested in the content presented, not in profits.

        How early are we talking here? If you mean pre-Web, in the Usenet era it was standard practice to pay a subscription to join a Usenet server. If you mean the early Web, ads were already everywhere by the mid-90s.

      • nasi_goreng@lemmy.zip
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        6 months ago

        There’s distinction between targeted ads and community ads.

        Mainstream internet is bad for targeted ads and for-profit site that plaster ads as maximum as possible.

        Fediverse instance like Misskey.io runs ads, but all of them community ads. Letting their community promote their indie games, manga serialization, artbook release, online event gathering, etc.

    • GreyBeard@lemmy.one
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      6 months ago

      One of the big problems with the 2 tier system you describe, is the most valuable users to advertisers are the ones with the type of money to pay for a subscription to not see ads. So by having an ad free version, you are devaluing your platform to advertisers. I’m not saying the 2 tier system can’t work, it does for plenty of things, but it is why a lot of websites don’t offer it, or avoid it for as long as possible.

      • tb_@lemmy.world
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        6 months ago

        Where have you heard about that?

        I can think of a counter example in how Netflix is boasting about the revenue of its cheaper ad tier.

    • ZeroOne@lemmy.world
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      6 months ago

      Ads could just occur in the background & relevant to What you want to see & the content

  • gedaliyah@lemmy.world
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    6 months ago

    Gee whiz wow who could have possibly seen this coming.

    But people have been assuring me that it is a federated protocol, so I guess I’ll just join another instance. I’m sure there is a list somewhere… It’s coming… Any day now…

  • TommySoda@lemmy.world
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    6 months ago

    Just playing devil’s advocate here, but they have to make money somehow, right? It’s either this or advertisements. And I fucking hate advertisements. I say the only way they could truly drop the ball is if they opt for both subscriptions and advertisements. The only other option is donations. And I honestly can’t see that as a viable strategy for something like Bluesky.

    • gedaliyah@lemmy.world
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      6 months ago

      Donation model would be completely viable if they actually allowed other people to run federated servers.

      But it’s been a VC Trojan horse from the start.

      • TommySoda@lemmy.world
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        6 months ago

        Isn’t a subscription on a free platform just donating with extra steps? Either way it’s optional but with one of the options you get perks. I’m not discounting the obviously shady things they are doing, I’m just pointing out that they’re basically the same thing from the perspective of the consumer but you get bonus shit.

        • gedaliyah@lemmy.world
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          6 months ago

          The “extra steps” are exactly what concerns me.

          Look, I know that a lot of people find valuable community and information from platforms like Bluesky, Threads, etc. They are worlds better than the Nazi Bar that used to be Twitter. But the repeated lie that they are a part of the fediverse or that they benefit the fediverse or an open internet is cynical and misleading.

          We live in a world where Mastodon exists, and is actually pretty good even though there is a learning curve to it. If we are volunteering efforts to promote a microblogging platform, I personally don’t think that it should be one backed by billionaires and built for profit. They have a budget for that. the Fediverse only has us. We are the marketing department.

          I think it would be really interesting to see a Peertube instance (for example) create a paid tier with better quality uploads and analytics. Those cost money to maintain. The difference is that it would exist in a federated ecosystem where everyone would be able to benefit from that content.

    • Snot Flickerman@lemmy.blahaj.zone
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      6 months ago

      Just playing devil’s advocate: Nobody forced them to take loans from Venture Capital firms. They could be developing just as slowly as Mastodon, but instead they took the influx of cash so they could “move fast and break things.”

      It’s solidly their choice to have taken on so much investment money without a plan to pay it back yet. Leaning on growth and then figuring out how to actually monetize it down the road, which is literally not a different path than any previous social media. These are choices they made.

      They could have easily found different sources of funding, worked with smaller staff, smaller funding, and slower progress.

      They’re literally following the path of every previous social media ecosystem. Get investor cash, enshittify to pay back, profit.

  • garretble@lemmy.world
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    6 months ago

    Had Twitter added a paid tier early on as it scaled up - when it was still largely the only short form blogging platform - we could potentially have avoided…so much shit we now live in. Twitter was never profitable, so it just kept adding ads until that wasn’t sustainable. And then dipshit bought it and really turned it into the nazi place.

    Twitter always had problems, but I think we can generally agree it wasn’t a pretty good service for lots of things. Breaking news, sports, even science, etc. It had actual (not amazing, but existing) moderation. There’s maybe a world out there where a Twitter that isn’t owned by some idiot doesn’t help influence an election that we now have to deal with for decades to come.

    That’s all wishful thinking, of course, and Twitter is not THE REASON the U.S. is trash. But there was a path where Twitter didn’t turn into just Truth Social 2.0.

    Adding a paid tier to Bluesky might sound like “enshitification,” but if it simply keeps the company afloat then there’s potentially less chance of it becoming Twitter 2.0, so to speak. Otherwise, there’s probably a straight path to ads then creditors calling in debts then selling then elon just buys it, too.

    • Snot Flickerman@lemmy.blahaj.zone
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      6 months ago

      Twitter was never profitable, so it just kept adding ads until that wasn’t sustainable.

      Okay, so Bluesky started the same way, with no plan to monetize from the get-go, waiting to monetize later. So far, they’ve not been profitable yet, either. They keep taking money but until seemingly just now have not articulated a plan on how to pay any of it back. That’s exactly like Twitter, honestly.

      I think the bigger issue is who they took money from and the kind of investment returns they expect. Because if this model doesn’t pan out enough for their greedy little hearts, they’ll demand ads and worse, too.

      • OutlierBlue@lemmy.ca
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        6 months ago

        Because of capitalism’s never-ending desire for more, I expect to see both subscriptions and ads.

        Well done everyone, you jumped ship from one pile of shit over to something that isn’t quite a pile of shit yet

      • Asuka@sh.itjust.works
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        6 months ago

        If by “enshitification” you mean things like invasive ads, invasions of privacy, etc, then the idea is absolutely that making money through a paid tier can stave off the company having to resort to those means.

    • purrtastic@lemmy.nz
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      What enshittification? I haven’t noticed any dark patterns in the Bluesky app.

      I’d gladly pay a subscription for a useable service than have ads plastered all over it. It’s infinitely better than the shitshow that is X.

  • robocall@lemmy.world
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    6 months ago

    Would love to hear about Mastodon in the news (or by anyone with a following) for once instead of Bluesky

    • Tattorack@lemmy.world
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      6 months ago

      Mastodon needs to be newsworthy first. Otherwise the news we’d constantly hear is “Mastodon exists. Nobody cares”.

  • captainastronaut@seattlelunarsociety.org
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    6 months ago

    I am happy to pay for a service I’m using and getting value from if the price is fair, and if they can find a model where it’s sustainable with some % paid and some still free so that it’s available to everyone, and do that without ads or data scraping or treating users as a commodity I think that’s as close as we’ll get to tech utopia.

    The “users are the product” tech model needs to die. We will need to start paying for our stuff. But I think that will create a better internet.

  • FlashMobOfOne@lemmy.world
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    6 months ago

    Well… my wallet is certainly hurting after the latest $0 price increase on my $0 Mastodon subscription.

    (kidding, in fact, I actually donate monthly to my instance.)

    • Alex@lemmy.ml
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      6 months ago

      Quite. Servers aren’t free and someone needs to pay the bills and increasingly distribute the moderation load. I’m happy with my Mastodon and following a few federated accounts on threads and bsky. But I’m not going to someone they are a bad person for choosing something that is familiar yet a little different while escaping x/itter.

    • Snot Flickerman@lemmy.blahaj.zone
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      6 months ago

      You forgot “it’s not my job to contribute to a community project” and “if they do enshittify it, I’ll just move to the next Big Thing, making more billionaires who screw us over in the process.”

    • snooggums@lemmy.world
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      6 months ago

      Lol, I just got that response in another thread about them leaning in on the justification accounts because I assumed the next step would be taking existing joke accounts over like most of these platforms have done.

      Bluesky is certainly speedrunning it.

  • egrets@lemmy.world
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    6 months ago
    • Bluesky+ profile badge
    • Custom app icons
    • Profile customizations
    • Higher video upload limits
    • High quality video resolution
    • Inline post translations (coming soon)
    • Post analytics (coming soon)
    • Bookmark folders (coming soon)

    These seem fair ideas? They’re not paywalling critical functionality and you can’t run a massive social network for free. It’s not the same attitude as the wider Fediverse, and I understand why that rubs people the wrong way, but it’s hardly outrageous.

  • Max-P@lemmy.max-p.me
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    6 months ago

    How does that even work for those hosting their own? Do I just give myself Bluesky+? Because all those features I already have by virtue of hosting my own data.